A new report highlights the growth and potential of the plant-based food market, urging retailers to take advantage of this opportunity. With the sector returning to growth and the increasing instability of a meat-focused global food system, retailers are encouraged to pay more attention to alternative proteins and plant foods. The report suggests that retailers are key to driving growth in this sector by offering more private label options, improving promotions, and carefully considering shelf placement to benefit both the category and their own profits.

As consumer demand for plant-based options continues to rise, retailers are advised to take protein diversification seriously as it impacts margin stability, supply resilience, emissions, and public health. The plant-based category is evolving rather than dying, with plant-based meat and meatballs reaching price parity with traditional options. Tesco reported growth in plant-based food for the first time in years, particularly in high-protein products like tofu, seitan, and tempeh, indicating a shift towards plant-based options among consumers.