Revo Foods Relaunches Vegan Octopus Permanently Due To ‘Overwhelming Demand’

Austrian food tech startup Revo Foods is permanently relaunching its vegan octopus tentacle, "THE KRAKEN," in response to overwhelming demand from customers. Made from mycoprotein, the vegan octopus is hyper-realistic with a chewy texture and dark pink color, featuring Omega-3 from microalgae oil and earning an "A" Nutriscore. The company initially thought THE KRAKEN was too niche for mass production but sold out the first batch in less than 48 hours, prompting hundreds of inquiries about its return.

With approximately 91 million octopuses killed for food each year, Revo Foods' nutrient-dense THE KRAKEN serves as an effective replacement for traditional octopus meat. Despite growing scientific recognition of octopus intelligence and their ability to feel pain, there is a growing market for octopus meat globally. The plant-based seafood market, including alternatives like vegan black cod and 3D-printed salmon fillets, is expected to grow substantially in the coming years, with Revo Foods leading the way in innovative plant-based alternatives.