Rewe Group, Oatly & More Ask Germany to Reduce VAT on Plant-Based Milk

Retailers and manufacturers in Germany are petitioning the government to reduce the value-added tax (VAT) on plant-based milk to the same rate as dairy products. Currently, plant-based milk is taxed at a rate nearly three times higher than conventional dairy products. Companies like Rewe Group and Oatly argue that lowering the VAT on non-dairy alternatives will create a level playing field and allow for more affordable access to these products for consumers.

The petition highlights the social, environmental, and economic benefits of reducing the VAT on plant-based milk. Not only would it align with Germany's climate and sustainability goals, but it would also provide consumers with more options and make sustainable choices more accessible. The petition has received over 5,000 signatures in under 24 hours, indicating strong support for tax parity for plant-based milk in the country.