Rewe Group Publishes Position Paper on Protein Strategy

The REWE Group has published a position paper outlining its commitment to increasing the share of plant-based products in its procurement volumes to 60% by 2035. The paper highlights the need for a food transition to address the challenges of global population growth and strained supply chains in the food and agriculture industries in Germany and the EU. While the REWE Group has taken steps towards a holistic protein strategy, they are calling for political support to drive forward necessary changes in the overall framework.

In order to achieve their goal, REWE is advocating for transparent regulations, increased investment in research and development, promotion of new technologies such as precision fermentation, adjustment of value-added tax on plant-based products, support for domestic production of plant-based proteins, and science-based decision-making to create an environment conducive to innovation. The company believes that voluntary corporate initiatives alone are not enough and that a comprehensive national roadmap is needed to facilitate the protein transition.