Ritter Sport Adds New Double Crunch Flavour to Vegan Variety Tower

Ritter Sport is expanding its Vegan Variety Tower with a new flavour, the Double Crunch, which features crunchy roasted corn pieces and cornflakes embedded in almond-based vegan milk chocolate. The new flavour will take the place of the brand’s plain Smooth Chocolate bar in the Variety Tower, joining other flavours such as Salted Caramel, Roasted Peanuts, Crispy Cookie, and Crunchy Almonds. The Vegan Variety Tower was launched last year and will be showcased at the TFWA World Exhibition in Cannes.

Ritter Sport has become Germany’s best-known vegan chocolate producer, with the success of a public video campaign and increased brand awareness by around 10%. The brand is also known for sourcing its cocoa ethically and sustainably, owning and operating its own cocoa plantation in Nicaragua. With a new global ad campaign featuring its mascot, Don Choco the sloth, Ritter Sport aims to enhance its brand appeal among younger demographics and increase innovation visibility in the confectionery market through exciting new flavors for travellers in 2025.