Roughly 30 million people worldwide participated in Veganuary 2026, a campaign organized by the global nonprofit of the same name. The month-long challenge encourages people to try a plant-based diet for January, with celebrities such as Olivia Coleman and Mathew Modine showing their support for the cause. The Veganuary Workplace Challenge saw strong participation from the UK, with several NHS Trusts offering vegan lunches and resources.

Despite some media reports suggesting a waning interest in veganism, Veganuary CEO Wendy Mathews highlighted the growing trend of conscious food choices and the positive impact it has on individuals, animals, and the planet. The nonprofit used surveys to calculate participation, with last year's campaign seeing over 25.8 million people take part and over 80% indicating they would continue with a plant-based diet. This year's record-breaking numbers indicate a shift towards plant-based eating becoming more mainstream and sustainable for the long term.