Rude Health is launching a new range of premium barista drinks in the UK, available at Waitrose from October 12. The Pistachio and Hazelnut flavours are unique as they are made with real nuts blended with oats and a touch of salt, without any artificial flavorings or added sugars. This launch is backed by research showing consumer interest in high-quality plant-based options with natural ingredients, reflecting a growing demand for clean-label products.

The company's focus on simple, transparent ingredients has resonated with health-conscious consumers, leading to a 22.2% increase in year-on-year growth. Rude Health aims to capitalize on the trend towards premiumization in the market by offering a range that delivers on taste, transparency, and premium options. With the holiday season coming up, the launch of the new Barista range is timed perfectly for consumers to explore new tastes and treat themselves, according to Nina Gilsvik, Global CMO of Oddlygood Group.