Sales of THIS Plant-Based BBQ Products Surge 21% Amid UK Heatwave

Sales of THIS plant-based BBQ products have surged by 21% in the UK, with consumers opting for meat-free alternatives during the summer heatwave. The company has seen an increase in sales of its burger and sausage ranges at Tesco and Sainsbury’s, reflecting a growing demand for flavorful plant-based options for grilling. THIS offers a variety of products designed to provide a satisfying taste and texture while supporting sustainability efforts.

To further promote plant-based grilling, THIS recently launched a marketing campaign featuring a portable, wearable BBQ setup that can be used anywhere, from pub bars to bus stops. The company has also expanded its product line with a new Super Superfood range focused on whole-food proteins in addition to its traditional meat alternatives. With the rise in popularity of meat-free options at BBQs, THIS aims to diversify its offerings in the growing plant-based food market and cater to changing consumer preferences.