On the March 14 episode of Saturday Night Live, a sketch titled “MAHAspital” parodied a hospital run by followers of the Make America Healthy Again movement, reminiscent of Robert F. Kennedy Jr. The satire mocked wellness trends, anti-vaccine rhetoric, and internet health theories, with one patient identified as vegan quickly becoming a casualty amid chaos of alternative treatments and conspiracy-driven medical decisions. The sketch highlighted the overlap between wellness conspiracies and hyper-masculine “protein bro” ideology, exaggerating ideas such as raw milk drips and extreme carnivore diets for comedic effect.

The joke of killing off the vegan character in the sketch tapped into a long-running comedic trope portraying vegans as symbols of wellness culture, reflecting a cultural clash where meat consumption is viewed as strong and veganism as weak. This moment highlighted how food politics are intertwined with broader ideological debates, where nutrition advice blends with conspiracy theories, political identity, and a fixation on protein consumption in a cultural moment where wellness, politics, and masculinity have become tangled.