‘Sausages Are Pigs Stuffed Into Their Own Intestines’ – Veganuary’s Bold 2025 Marketing Approach

Veganuary's bold 2025 marketing approach aims to highlight the weirdness of everyday animal products like sausages, milk, and chicken nuggets. Adverts showcase a pig's body made to look like a sausage and a cow-print mug with udders, emphasizing the connection between these products and the animals they come from. The campaign will run on social media platforms and ITVX Pause ads to promote Veganuary 2025 registration.

Veganuary is seeing growth with campaigns launching in new countries like Malaysia, Peru, and Canada. With 25 million participants in 2024, Veganuary aims to get people to question normal food practices and consider the impact of their choices on animals and the planet. The campaign encourages people to try going vegan for January to make more sustainable and compassionate food choices.