Seen The ‘Organic Dog Meat’ Ads In London? Here’s What To Know

Elwood's Organic Dog Meat, a fictional farm created by vegan activist Molly Elwood, has launched an advertisement campaign on the London Underground. The farm parodies the language used in the meat industry, offering products like "pug bacon" and "Labrador steaks" to encourage meat-eaters to reconsider their food choices. Despite the farm not being real, it has sparked outrage and backlash from non-vegans on social media.

The campaign has been successful in prompting some individuals to reconsider their food choices, with messages from people deciding to go vegetarian or try veganism after seeing the posts. While Elwood's won't actually be selling dog meat, consuming it is legal in the UK. The farm's launch in the UK aims to highlight the disconnect in how people view eating dogs versus farmed animals, and challenge perceptions of the treatment of animals in the farming industry.