SGProtein Sends Its shnëdz Protein Bites to 54 Malaysian Grocery Stores

Singapore plant-based manufacturer SGProtein is expanding its market reach by introducing its shnëdz brand to 54 Malaysian grocery stores in October 2026. This will be the brand's first retail listing outside of Singapore, with products such as Buffalo-Style Protein Bites, Citrus Protein Bites, Chilli Sin Carne Protein Tips, and Protein Nuggets being sold at RM19.90 per 200g pack. These items, made from soy protein, are halal-certified, allium-free, and non-GMO, and each pack contains between 16g and 18g of protein.

SGProtein originally started as a contract manufacturer, producing plant-based meat for other brands. The decision to expand into Malaysia was based on the country's retail infrastructure, consumer interest in protein-rich foods, and diverse consumer base. Co-founder and CEO Dominique Kull believes that Malaysia is a strategic starting point for the brand's expansion due to the demand for convenient and nutritious protein products in Southeast Asia. As the company grows, it plans to continue developing products for both retail and foodservice channels.