Shake Shack Is Testing Vegan Milkshakes

Shake Shack has recently introduced non-dairy frozen custard and vegan milkshakes in select locations in New York and Florida. This move comes in response to customer demands for plant-based options on the typically meat-heavy menu. The launch is part of a partnership with NotCo, a Chilean startup that uses AI technology to create plant-based alternatives that closely mimic the flavor and texture of animal products.

NotCo's proprietary non-dairy frozen custard serves as the base for both the frozen custard and milkshake offerings at Shake Shack. The rich and creamy chocolate-flavored custard is a hit with customers looking for a dairy-free dessert option. The vegan milkshake, made with the custard and NotCo's NotMilk, offers a thick and delicious option for those who prefer to sip their dessert. This partnership suggests that Shake Shack may soon offer permanent vegan options on its menu, catering to a wider range of customers looking for plant-based choices.