She Turned Her Grandmother’s Recipes Into a Multi-Million Dollar Meatless Chicken Brand

Satvinder Bains, a vegetarian for over 30 years, turned her lifelong dream of sharing her family's beloved recipes into a reality during the 2020 global lockdown. With her family's assistance, she created Shicken, a multi-million dollar meatless chicken brand that offers a range of ready-to-eat curries and plant-based chicken kebabs, all made with recipes passed down through generations. By replicating the texture, taste, and flavor of real chicken through plant-based technology, Shicken offers consumers a product indistinguishable from traditional chicken dishes.

The traditional chicken industry faces environmental challenges, prompting Bains to focus on sustainability and animal welfare with her brand. With a recent investment of $5.3 million from VegCapital, Shicken aims to expand internationally, offering consumers globally a healthier and more environmentally-friendly range of Asian meals, kebabs, and snacks. Bains is dedicated to making a long-term impact in the plant-based industry, aiming to pass on the work she has started to future generations.