SHICKEN Launches Plant-Based Indian Meals at Leading Dutch Retailer Albert Heijn

SHICKEN, a UK producer of authentic Indian plant-based foods, has launched a range of prepared meals at the Netherlands' largest grocery retailer, Albert Heijn. The three products - Tikka Masala, Butter Curry, and Korma Curry - contain the brand's new allergen-free plant-based roast chicken pieces and are prepared using recipes handed down for three generations. This launch aligns with Albert Heijn's initiative to increase the availability of sustainable products to improve their carbon footprint, as they aim to make 60% of their protein sales plant-based by 2030.

Founded during the pandemic by Parm and Satvinder Bains, SHICKEN has seen significant success, including securing funding from nonprofit VC firm Veg Capital. The company's plant-based chicken, made with pea protein and free of the top 14 allergens, has gained popularity and their products have been well-received at retailers like Costco. With a state-of-the-art manufacturing facility and plans for international expansion, SHICKEN aims to continue its growth and meet the demand for convenient, authentic plant-based Indian meals in the Netherlands.