SHICKEN Poised for Multi-Million Growth Amid Global Expansion Plans Including Sprouts Stores in 23 US States

UK-based plant-based food brand SHICKEN is set for significant growth as it expands globally, including securing distribution in 380 Sprouts Farmers Market stores across 23 US states. The company, founded in 2020 by Parm and Satvinder Bains, offers frozen ready meals crafted with soy, wheat, and pea proteins to mimic the taste and texture of traditional Asian dishes. With investment from Veg Capital, SHICKEN has already made strides in the UK market, securing listings in major supermarkets and launching innovative products.

The latest expansion into the US market and the launch of a new product, the Teriyaki Kebab Skewer, mark a milestone for SHICKEN as it aims to become a household name in the plant-based food industry. The founders have ambitious plans for the brand, including expanding their product range to encompass different world cuisines and increasing manufacturing output significantly by 2023. With a focus on convenience, sustainability, and authentic flavors, SHICKEN is poised for multi-million growth and aims to become a global leader in plant-based foods.