Shiru Launches AI-Driven Plant-Based Ingredients for the Future of Clean Label Foods

Shiru, an AI-driven ingredient discovery company, has launched two new plant-based ingredients, uPro and OleoPro, designed to address key challenges in food formulation. uPro, derived from potato protein, offers texturizing and emulsifying properties, while OleoPro serves as a protein-based fat alternative with reduced saturated fat content. Both ingredients are made with Generally Recognized as Safe components, positioning them to meet evolving market demands for cleaner, more sustainable ingredients.

The launch of these ingredients comes at a time of growing regulatory pressure in Washington D.C. to remove artificial ingredients and added sugars from food products. Shiru's AI-powered platform, Flourish, enables the rapid discovery of natural ingredients, allowing the company to quickly move from discovery to commercial production. With the capacity to produce thousands of metric tons annually, Shiru is well-positioned to meet the demand for these innovative plant-based ingredients in the food industry.