SimpliiGood’s Much-Awaited Spirulina Smoked Salmon to Launch in Europe Next Year

SimpliiGood, a spirulina specialist, is set to launch its highly anticipated spirulina-based smoked salmon in Europe in early 2025. This innovative product offers 40% protein and features a clean label with fewer than ten natural ingredients, free from stabilizers and preservatives. The company has also developed a spirulina-based chicken with a similar nutritional profile, taste, and texture to traditional chicken.

Using a texturized spirulina platform, SimpliiGood is able to create plant-based analogs with a unique texture, clean taste, and nutritional superiority. The platform isolates spirulina's native carotenoids and zeaxanthins to give the salmon alternative an authentic orange color, matching closely with animal tissue. With plans to introduce functional products and expand globally, SimpliiGood aims to make spirulina a household name and create a more sustainable and efficient food supply chain using 100% plant-based ingredients.