Simpliigood’s Spirulina-Based Smoked Salmon Approaches Commercialization Following $4M Grant & EU Regulatory Clearance

Simpliigood, a producer of microalgae-based protein products, is moving towards commercial production of its plant-based smoked salmon alternative. The key ingredient, texturized fresh spirulina, has received regulatory clearance from the EFSA as a non-novel ingredient. With a $4 million grant from the Israeli Innovation Authority, Simpliigood has launched full-scale production of its Simplii Texture product, capable of producing hundreds of tons per year to meet demand for the salmon alternative.

The production process involves two innovative technologies, including a decolorization process to replicate the pink hue of salmon and a texturizing technology to create a high-protein, nutrient-rich alternative. The company plans to launch the product under private label brands in Europe within the next six months, with plans to secure FDA approval for the US market. Overall, Simpliigood’s spirulina-based smoked salmon analog is positioned to address the overfishing crisis while meeting consumer demand for sustainable and innovative protein alternatives.