Singapore’s Shnëdz Brings Plant-Based Protein Bites to Meat-Reducing Malaysia

Singapore startup Shnëdz is expanding internationally with the launch of its plant-based meat snacks, Protein Bites, in Malaysia. With Malaysians increasingly turning to plant-based alternatives, Shnëdz sees an opportunity to tap into this trend by offering its protein snacks in the country. The range includes Protein Bites in citrus and buffalo marinades, as well as chili sin carne protein tips and protein nuggets, all made from soy protein and other ingredients.

Malaysia's growing interest in alternative proteins coincides with concerns about food security and health. A survey revealed that a significant portion of Malaysians are looking to reduce their meat intake, leading to an increasing demand for plant-based options. Shnëdz's entry into the Malaysian market follows similar moves by other plant-based companies, reflecting the country's shifting food preferences and the government's focus on building a more sustainable agrifood system.