Slowdown in Patent Applications for Cultivated & Plant-Based Meat Signals Levelling After Hype Cycle Peak

A recent analysis by IP firm Appleyard Lees has shown a plateau in patent applications for both cultivated and plant-based meat, following a period of significant growth. This slowdown is not necessarily indicative of failure but can be understood through the Gartner Hype Cycle, which suggests a period of waning enthusiasm after an initial peak of hype, followed by eventual mainstream adoption and dominance. Key industry figures predict a potential recovery for both sectors as technologies mature and innovations continue to reshape the industry.

While challenges such as high production costs, consumer acceptance, and regulatory hurdles persist for cultivated meat, investments have fallen significantly in the industry, making it difficult for new startups to enter. On the other hand, despite a decline in new patent applications for plant-based meat, there is still optimism for the sector with high investment levels and potential for a second wave of products to emerge. However, challenges around taste, texture, and price compared to conventional meat remain to be addressed.