Smashburger Jumps on Whole-Food Plant-Based Trend with Jack & Annie’s Jackfruit Burger at All 235 US Locations

US fast-casual chain Smashburger has partnered with jackfruit meat producer Jack & Annie’s to add a new burger featuring jackfruit-based meat to its menu at all 235 US locations. This move reflects the increasing popularity of whole-food plant-based products in response to consumer demand for healthier options. The jackfruit patty, which is plant-based and lower in fat compared to traditional beef patties, has been well-received in test markets and will now be a permanent fixture on Smashburger's menu.

The partnership between Smashburger and Jack & Annie's highlights the growing trend towards whole-food plant-based options in the foodservice industry. With health consciousness on the rise among Americans, plant-based alternatives like jackfruit are seen as sustainable, healthier, and tasty choices for consumers. The success of this collaboration signifies a significant growth opportunity for Jack & Annie's as they aim to expand their reach and establish themselves as a leading player in the whole-food plant-based market.