Special Feature: Oatly and Industry Figures Fight Back Against Widespread Anti Vegan Disinformation

Oatly and industry figures are fighting back against widespread anti-vegan disinformation, particularly within the meat and dairy industry. A recent paper by Changing Markets revealed around a million social media posts spreading anti-vegan messaging, with a focus on disparaging climate and nutrition science while enhancing the image of meat and dairy. Oatly has responded to misleading articles in the mainstream press, refuting claims that oat milk fuels vitamin deficiencies and highlighting the health and environmental benefits of plant-based alternatives.

The Freedom Food Alliance, founded by Robbie Lockie, aims to counter misinformation in the plant-based food industry, especially in response to organized campaigns by meat and dairy industries. This misinformation, as identified by the World Economic Forum, poses a global risk and obstructs efforts towards meaningful change. The Alliance is committed to promoting evidence-based understanding and combating misinformation to empower the public to make informed, health-conscious decisions in a world where disinformation can have real-world policy implications.