Beyond Meat has expanded its Beyond Chicken Pieces range by adding a Spicy Buffalo variety, which will be available in over 2,000 Kroger locations in the United States. This new product follows the successful introduction of Beyond Chicken Pieces Original last year, which is already stocked in various national chains. The Spicy Buffalo variety is exclusive to Kroger at this time.

With 21 grams of plant protein per serving and 130 calories, Beyond Chicken Pieces Spicy Buffalo offers strong macros and a cleaner label. Both the Original and Spicy Buffalo varieties have Non-GMO Project compliance and Clean Label Project certification, making them the first plant-based chicken products to earn this certification. Beyond Meat has been strategically focused on providing consumers with clean and delicious offerings, reformulating much of its portfolio to meet this standard.

The introduction of Beyond Chicken Pieces Spicy Buffalo at Kroger marks a significant expansion of Beyond Meat's chicken portfolio. The company has also reformulated other products in its lineup, such as Beyond Breakfast Sausages, with a focus on clean ingredients and has earned Clean Label Project certification for over 20 of its products.