Consumers are increasingly looking for protein bars that not only provide nutrition but also deliver on taste and texture. Texture is now considered a key factor in determining overall enjoyment of food, with 79% of consumers agreeing that it plays a significant role. Brands are responding to this demand by innovating with new ingredients and formulations to create bars that offer a balance of softness, creaminess, and flavor, essential for repeat purchase and brand loyalty.

One such innovation is VITESSENCE® Pea 100 HD, designed to help manufacturers create cold pressed bars with a soft, creamy texture and clean taste, while also supporting "source of protein" claims and allowing for the partial replacement of dairy for improved supply and sustainability. In an upcoming webinar, participants will explore the latest consumer trends in the bar market, ways to achieve the desired texture in cold pressed bars, technical solutions for maintaining softness and shelf life, and insights from sensory and shelf-life studies on consumer preferences in protein bars.