Squeaky Bean Launches ‘Category First’ Tofu Slices

Squeaky Bean is set to launch new flavored ready-to-eat tofu slices and a fermented rye-based burger patty for Veganuary 2025. These "category first" products aim to meet consumer demand for healthier, cleaner-label plant-based options. The tofu slices come in Red Pepper & Tomato and Spinach & Basil flavors, while the Super Grain & Vegetable Burger features red pepper, carrot, and fermented rye grains flavored with paprika for a meaty texture.

The company's focus on taste, texture, and convenience has contributed to its success, with a 5.5 percent growth despite a 10.3 percent decline in the overall plant-based market. These new products also cater to the growing interest in nutrient-dense alternative proteins. Squeaky Bean's commitment to innovation and meeting consumer preferences for natural ingredients positions them as a key player in the meat-free category, alongside other brands like Better Nature, Juicy Marbles, and The Tofoo Co who are also experiencing growth in the plant-based market.