Starbucks Misses Out for 23rd Straight Year as These Coffee Chains Corner the Vegan PSL Market

Starbucks has missed out on capturing the vegan Pumpkin Spice Latte (PSL) market for the 23rd year in a row as they are unable to offer a vegan version of the popular fall drink due to its dairy-based pumpkin spice sauce. However, other coffee chains in the US, such as Peet's Coffee, Coffee Bean & Tea Leaf, and Whole Foods, have managed to corner the vegan PSL market by offering plant-based options for their pumpkin spice drinks. Additionally, there are various store-bought options for at-home vegan pumpkin spice lattes, including Starbucks Pumpkin Spice Flavored Coffee and Califia Farms Pumpkin Spice Oat Milk.

Consumers looking for vegan-friendly pumpkin spice beverages can enjoy a variety of options from these coffee chains and at-home products that provide the same cozy fall flavors without the dairy. While Starbucks continues to miss the mark on offering a vegan PSL, other chains and store-bought options have stepped up to meet the demand for plant-based pumpkin spice drinks in the US market. By exploring alternative options, vegans can still indulge in the seasonal favorite without compromising their dietary preferences.