Starbucks to End Non-Dairy Milk Surcharge in US and Canada

Starbucks has announced that it will no longer charge extra for non-dairy milk at its company-owned locations in the US and Canada, starting November 7. This decision aims to simplify customizations for customers and reflects a broader effort to enhance the Starbucks experience. The change is anticipated to reduce prices for nearly half of US customers who opt for non-dairy milk in their drinks by over 10%.

This move follows advocacy from organizations like PETA, which have campaigned against the non-dairy upcharge for years. Starbucks has already phased out fees for plant-based milk alternatives in international markets like the UK, Germany, and France. The new CEO, Brian Niccol, sees this change as a step towards revitalizing Starbucks' image as an accessible and inclusive coffeehouse, focusing on creating a welcoming environment and serving high-quality coffee to customers without additional charges.