Step Aside, Protein: Oatly Targets UK’s Fibre Deficiency with Latest Oat Milk Range

Oatly has launched a new range of oat milks in the UK that are high in fibre, aiming to help Brits close the fibre gap as most consumers do not meet the daily recommended intake. The barista and low-calorie oat milks contain 5g of fibre per 250ml serving, thanks to the addition of chicory and soluble corn fibre. Oatly's focus on fibre comes as the nutrient gains popularity for its benefits to gut health, digestion, and weight management.

While competitors focus on protein-boosted non-dairy milks, Oatly has resisted calls for a high-protein version and instead emphasizes the importance of fibre in a balanced diet. The company's new fibre-rich oat milks are part of its history of oat nutrition innovation, maintaining the nutritional properties of oats in their drinks. As the demand for fibre-enhanced products grows, Oatly's new range is in line with consumer trends and preferences for healthier, gut-friendly options in the plant-based milk market.