Strauss Group has launched a new product line called CowFree, featuring dairy alternatives made with animal-free BLG protein, similar in structure to cow’s milk but produced through precision fermentation technology. This range includes Symphony cream cheese and Yotvata CowFree drink, available in retail stores across Israel soon. While offering an alternative for those seeking dairy-like options without animal involvement, the products are not suitable for individuals with milk protein allergies due to their structural similarity.

This launch marks a significant milestone for Strauss Group, making them the first Israeli company to introduce such products into the refrigerated aisle. The partnership with Imagindairy, a company specializing in animal-free dairy products, has been essential in realizing this achievement. With the CowFree line, Strauss Group aims to revolutionize the dairy consumption landscape by combining technological innovation and culinary excellence to provide new solutions for consumers' needs.