Study: Gen Z Believes More Action is Needed to Protect Animals and the Environment

A new study by Faunalytics and Good Growth Co has examined the attitudes of Generation Z towards environmental and animal protection. Results show that while a majority of educated youth in the United States, Indonesia, Thailand, and China prefer ethical products, only 31% and 34% believe society is doing enough to protect animals and the environment, respectively. Interestingly, the focus of concern was mainly on companion and wild animals, with farm animals receiving less attention.

Despite significant cultural differences between the four countries studied, there is a growing trend of environmental consciousness among Generation Z. Research indicates that this generation is a major driver of the US vegan market, with a significant percentage believing in the benefits of plant-based diets. The study's lead researcher, Jack Stennett, suggests that advocates should focus on dismantling barriers to activism and providing stronger incentives for Gen Z to take action in protecting animals and the climate.