The Superlist Europe 2026 report evaluates European retailers' approaches to protein diversification, focusing on the balance between animal- and plant-based offerings. It is a key indicator of retail climate leadership, with some chains having formal strategies and clear targets while others are still in the exploratory stage. Retailers that integrate plant-based options into their product mix and set measurable targets are seen as driving low-carbon diets and aligning with corporate climate goals.

Transparency and accountability are highlighted as key factors in driving progress towards protein diversification. While many retailers report on sustainability in broad terms, fewer have actionable metrics tied to protein balance. Stakeholders in the plant-based sector see retailers' decisions today as pivotal in shaping the trajectory of plant-based adoption across Europe. For more information on leading retailers, lagging retailers, and actionable steps in protein diversification, visit ProVeg International’s website or reach out to their experts for support on alternative protein strategy.