Supermarket To Trial Taste And Texture Labels On Grape Packets

Tesco is conducting a large survey to determine which grape varieties customers prefer. As part of the trial, grapes sold at Tesco stores will be labelled with descriptions of their taste or texture, providing more detailed information than the typical color or seed status labels. The new trial, named "Fruitology," aims to better understand customer preferences and improve the selection of grapes available at Tesco stores.

Advancements in fruit breeding have resulted in a wide variety of grape flavors and textures. Through a natural breeding process, breeders are able to deliver high-quality grapes with different characteristics. Initial feedback suggests that UK shoppers prefer grapes with a crunchy texture, followed by those with a tropical flavor, and finally a candy floss flavor. The trial, conducted at 220 Tesco stores in the UK, aims to redefine the way grapes are segmented and marketed based on consumer preferences.