A new survey conducted in Canada found that 54% of respondents are interested in increasing their consumption of plant-based foods. Reasons for choosing a plant-forward diet included reducing costs, compassion for animals, and a desire to lower environmental impact and health risks. The organization behind the survey, Humane World for Animals Canada, believes these findings represent a long-term shift in attitudes towards food in the country.

While there is a growing interest in plant-based eating, the survey also highlighted some barriers, such as the perceived cost, taste, texture, and nutritional concerns of plant-based products. To address these challenges, the organization suggests using lower-cost ingredients, promoting the benefits of plant-based foods, and providing resources such as recipes and cooking tips. The survey respondents also indicated support for government investment in diversified protein production and a focus on sustainable proteins in public institutions.