A recent survey commissioned by Rude Health found that 20 percent of Britons are planning to leave out plant-based milk for Santa on Christmas Eve this year, instead of traditional dairy. This shift in Christmas tradition reflects the growing popularity of plant-based alternatives in the UK, with around 35 percent of the population regularly consuming plant-based milks, specifically favoring oat milk. The survey also revealed that nearly 25 percent of Britons are looking to cut back on dairy milk overall, with younger generations leading the charge in adopting more plant-based choices.

The findings of the survey highlight a broader trend towards vegan dairy and meat products in the UK and Europe, as plant-based alternatives become increasingly mainstream. Leading lifestyle behavioural change expert Dr. Heather McKee noted that food traditions are evolving as people become more conscious of the impact of their choices, with younger families especially open to rethinking traditional habits. This growing acceptance of plant-based alternatives extends to Christmas traditions, with leaving out plant-based milk for Santa serving as a fun reflection of how everyday habits are changing.