A recent survey challenges the proposed ban on using traditional meat-related terms for plant-based products, with 96% of consumers already understanding terms like "vegan sausage." The survey, conducted with over 20,000 participants, suggests that familiar labels like "sausage" and "burger" aid consumers in identifying plant-based options, reducing confusion over time. Participants largely agree that these terms describe the shape and preparation of a product, not the presence of meat.

Despite clarity on familiar labels, alternative names like "vegetable disk" or "soy gurt" seem to cause more confusion among consumers. Public opposition to the proposed ban is strong, with 69% of respondents against restrictions on the use of meat-related terms for plant-based products. Proponents argue that familiar terms help consumers make informed choices in the growing market for plant-based options, and industry groups warn that labeling restrictions may create more challenges for the plant-based sector.