A recent survey by the National Corporation of Consumers and Users of Chile (Conadecus) highlighted the importance of reliable seals for making responsible consumption decisions. The survey revealed that the "not tested on animals" seal was the highest-rated among Chilean consumers, with Te Protejo's Cruelty-Free seal being the most recognized and trusted by the population. This recognition signifies the organization's success in promoting independent, verified, and understandable certification for cruelty-free products.

Consumers in Chile value label information, with a significant percentage indicating that they always or occasionally read labels before making purchasing decisions. The survey also identified health care, avoiding undesired ingredients, preventing deception, and environmental protection as key motivations for consumers to review labels. Te Protejo, a non-profit corporation active in Chile since 2012, leads the certification program for brands that are free from animal testing, boasting rigorous, transparent, and trustworthy processes that have made it one of the strictest labels worldwide in this area.