Sustainable Vegan Shoe Brand Grounded People Launches Three New Styles for Summer

Grounded People, an ethical shoe brand based in Vancouver, Canada, has launched a new collection of cruelty-free leather and suede shoes in an effort to combat the harmful impact of fast fashion on the environment. The collection includes three new designs: the Oli, crafted from gray cruelty-free suede, the Mika, made with white cruelty-free leather and a natural gum outsole, and the Lee, a bestseller now available in off-white made with 100% recycled cotton and rubber from rubber trees. The brand's founder, Max Justus, emphasizes the importance of sustainability, style, and ethical practices in the fashion industry.

Grounded People ensures that the materials used in their shoes align with their sustainable fashion values, sourcing vegan leather and suede fabrics from Grupo Morón. Each shoe box contains a QR code that allows customers to trace the origins of the materials used, promoting transparency in the production process. The Lee, Oli, and Mika shoes are now available for purchase on the Grounded People website and Amazon, offering consumers fashionable and environmentally responsible footwear options.