SWAP: “By Launching in North America, We’re Diversifying Our Presence and Positioning SWAP as a Global Leader in Plant-Based Protein”

French plant-based whole-cut producer Umiami rebranded to SWAP to support its expansion overseas, aiming to offer a global consumer food brand with a focus on plant-based proteins. The company recently launched in Chicago, targeting the North American market known for its diverse food scene and growing interest in sustainability. SWAP aims to appeal to "conflicted meat eaters" by offering products that closely replicate the taste and texture of real meat, using only seven clean-label ingredients.

SWAP's success in Chicago has been met with positive feedback from chefs and restaurants, with its plant-based chicken being praised for its versatility and seamless integration into menus. The company plans to expand beyond chicken into other meat and fish alternatives, while focusing on increasing its presence in the US and internationally over the next 12 months. By diversifying its presence in North America, SWAP aims to position itself as a global leader in plant-based protein, catering to the growing demand for sustainable and healthy food options.