Swedish Plant-Based Brand Oumph! Returns to Finland

Swedish plant-based brand Oumph!, owned by LIVEKINDLY Collective, is returning to the Finnish market due to high consumer demand. Three products, including Pulled BBQ Chunks and Herbs & Garlic Chunks, will be available at Kesko stores in Finland through a collaboration with Ecolink, which has been importing vegan products since 2015. General Manager Thomas van der Kamp expressed excitement about expanding Oumph!'s international plant-based offerings and noted the brand's unique focus on taste and joy that was missed by Finnish consumers.

Founded in 2015, Oumph! has gained popularity in the Nordics and the UK, winning various awards. Acquired by LIVEKINDLY Collective in 2020, Oumph! is set to thrill Finnish consumers with its relaunch, marking a special moment for the brand. Marketing Manager Elisabeth Samuelsson highlighted Oumph's energizing and engaging nature, emphasizing its success in Sweden and beyond. The products will come in 280g packages with a recommended price of €4.75, aiming to satisfy both existing and new consumers in the Finnish market.