Tabitha Brown’s Haircare Line Launches at Target

Tabitha Brown, in partnership with Target, is launching her vegan haircare brand, Donna’s Recipe, which will be available at select Target stores and online starting July 9. The Sweet Potato Pie Collection includes shampoo, conditioner, leave-in conditioner, hair cream, and scalp oil, all made with natural, growth-promoting ingredients. The brand aims to provide an inclusive and accessible haircare experience to consumers, with products priced competitively at $15.99 for the Sweet Potato Pie line and $24.99 for the Strength Hair Oil.

Co-founded by Tabitha Brown and Gina Woods, Donna’s Recipe is focused on creating a feel-good haircare experience with delicious scents and textures. Target was chosen as the perfect partner to distribute the brand due to their support of Black-owned businesses and understanding of grass-roots entrepreneurship. The collaboration with Target allows Donna’s Recipe to reach a wider audience without compromising on the quality or mission of the brand. Visit select Target stores or Target.com on July 9 to explore the nourishing and joyful haircare products from Donna’s Recipe.