Tabitha Brown’s McCormick Seasoning Launches at Stores Nationwide

Tabitha Brown, popular for her wholesome content and vegan food reviews on social media, has launched her Sunshine Seasoning in retailers nationwide this June. The seasoning, a Caribbean-flavored blend inspired by Brown’s joyful personality, sold out in just 39 minutes during a limited edition launch last year. Now, customers across the country can purchase the salt-free seasoning made with ingredients like allspice, thyme, turmeric, cayenne pepper, mango, and pineapple.

The collaboration between Brown and McCormick continues with plans for long-term partnership. McCormick’s Senior Vice President, Alia Kemet, expressed excitement over the successful response to the seasoning last year, leading to its retail release. Additionally, an augmented reality experience called “Bring Tabitha Home” will be available on the McCormick Flavor Maker App starting on June 15, allowing fans to cook alongside a hologram version of Brown in their own kitchens.