“Tackling the climate crisis isn’t rocket science”, say scientists backing Veganuary’s message to COP26

A group of scientists and environmentalists, including US rocket scientist Olympia LePoint and British aeronautical engineer Vijay Singh, have signed an open letter supporting Veganuary's message to COP26. The message states that tackling the climate crisis doesn't have to be complicated and that moving to a plant-based diet can drastically reduce greenhouse gas emissions. The letter calls for government initiatives to drive down meat and dairy consumption in order to protect the planet from the consequences of climate change.

Veganuary's ad campaign in Glasgow, with the slogan 'Houston, We Have a Solution', aims to highlight the simple yet impactful solution of changing diets to help combat climate change. The ad emphasizes that a plant-based diet can reduce emissions by up to 50% compared to a typical western diet. Veganuary's Head of Communications emphasizes the importance of individual actions in reducing carbon footprints and encourages people to try going vegan for a month with their free pledge that provides support and guidance.