Tacotarian Opens US Franchise Program Amid Ongoing Regional Expansion

Plant-based Mexican restaurant chain Tacotarian has launched a franchise program, offering expansion opportunities to entrepreneurs across the US. The decision comes after steady regional growth and increasing consumer demand for plant-based fast-casual dining options. Founded in 2018 in Las Vegas, the company has expanded to six locations across Las Vegas and San Diego and has introduced a grocery product line distributed nationally.

Tacotarian has been recognized by various industry outlets and has received accolades such as being included in Nation’s Restaurant News’ “Breakout Brands” list and QSR Magazine’s “40/40” ranking of emerging concepts. The franchise model includes access to Tacotarian’s menu, brand identity, training systems, marketing support, and operational infrastructure. Co-founder Regina Simmons expressed excitement for the opportunity to share their mission of saving the world one taco at a time on a larger scale through franchising with passionate entrepreneurs interested in food and community.