Te Protejo Opens Second Cruelty Free Awards for Cosmetics Sold in Chile

Te Protejo, a Chilean non-profit organization, has launched the second edition of its Cruelty Free Awards for cosmetics and personal care products sold in Chile. The competition, sponsored by retailers Preunic and DBS Beauty Store, includes four categories: Sustainability, Innovation, Plant Based, and People's Favorite, with winners chosen through a combination of public voting and evaluation by an eight-member jury.

Winning products will receive a trophy, digital diploma, and a free communication kit, which includes social media mentions and placement on Te Protejo's website. The awards aim to highlight brands that do not test on animals, in line with Chile's Law 21.646 that banned animal testing for cosmetics in 2025. Te Protejo runs the only certification program in Latin America for cruelty-free cosmetics and cleaning companies, with over 180 companies having completed the process. Through these awards, the organization hopes to promote a cosmetics industry that is more sustainable and ethical with regards to animal welfare and the environment.