Te Protejo, led by Camila Cortínez-Bethmann, works to end animal testing and promote environmental protection across Latin America. The organization focuses on awareness, certification, advocacy, research, and alliances to advance animal-free research and drive innovative policy development in the region. While progress has been made in recent years, there is still a gap in legislation enforcement, with laws banning animal testing lacking clear regulations for implementation.

In Latin America, the cruelty-free cosmetics market is growing rapidly, with consumers increasingly concerned about animal welfare. Te Protejo's efforts have helped push for national bans on animal testing in several countries, with a focus on Brazil, Mexico, Peru, and Argentina. Retailers and distributors are starting to make cruelty-free certification a purchasing requirement, reflecting a shift towards more responsible consumption. In the next five years, the organization envisions continued growth in the cruelty-free cosmetics market, with more laws and regulations in place to protect animals in research and cosmetics testing.