Arash Yomtobian, a seasoned tech leader with over 20 years of management experience at companies like Google and TikTok, has been appointed as the new president of Mercy For Animals. Working alongside CEO Leah Garcés, Yomtobian will lead the organization's efforts to end factory farming, improve animal welfare, and expand its global impact in countries like the United States, Brazil, and India.

Yomtobian, a committed ethical vegan, expressed a deep personal commitment to Mercy For Animals' mission, citing the urgent need to address the growing environmental and ethical concerns related to the treatment of animals. With years of experience in building global teams and driving organizational change, Yomtobian is uniquely positioned to help Mercy For Animals achieve its ambitious goals and accelerate the shift towards a more sustainable and compassionate food system.

His appointment comes as Mercy For Animals continues to advocate for animal welfare, promote plant-based food options, and expose inhumane practices in factory farms through undercover investigations. Yomtobian's dedication to the cause and proven leadership skills make him a valuable asset in advancing the organization's mission of creating empathy and justice for all beings.