Tesco has reported growth in plant-based food sales for the first time in years, citing data showing a one percent increase in chilled plant-based foods over a 12-month period. The supermarket attributed this growth to a shift in consumer preferences towards healthier plant-based options and a focus on “veg-led” scratch cooking. The demand for high-protein plant-based ingredients like tofu, seitan, and tempeh has increased, along with the popularity of plant-based mince and snack foods like falafel.

Vegan food brand Gosh! also reported positive sales growth of six percent over the last year, with products made from whole plant-based ingredients such as beetroot and beans. The company’s marketing director noted that as more people choose plant-based options for health reasons, there is a growing demand for natural and healthy whole foods without added preservatives. This trend towards healthier eating habits is seen as a lasting dietary change rather than a passing fad in the plant-based food sector.