Tesco has decided to abandon its goal of increasing sales of plant-based meat alternatives by 300% by 2025 due to market decline, but remains committed to innovating in this space and promoting plant-based whole foods. Despite falling short of its sales target, Tesco acknowledges the dedicated customer base for plant-based products and the ongoing innovation in this area.

The retailer is shifting its focus towards offering more whole-food plant-based options like beans, pulses, and tofu to meet the increasing demand for healthier and sustainable food choices. Despite the decline in plant-based meat sales, Tesco is expanding its range of plant proteins and emphasizing the affordability and accessibility of plant-based foods to support plant-forward diets and reduce the environmental impact of meat consumption.