Tesco to Prioritise Veg-Led Christmas Mains as Over 27% of Brits Consider Serving Meat-Free Options

According to Tesco's 2024 Christmas Report, over 27% of Brits are considering serving meat-free options for their Christmas mains this year. The retailer has seen a significant increase in the popularity of plant-based options, with veg-led foods now making up 40% of Tesco's plant-based sales. As a result, Tesco is focusing on vegetable-based Christmas centrepieces this year, offering a range of vegan-friendly options such as roasted vegetable and cranberry stars, butternut wellington, and seeded roasts with roast garlic & port gravy.

Tesco first announced its focus on veg-led options last year, and has since expanded its plant-based offerings to include a variety of mains, party food, and desserts. The retailer's Plant-based Product Development Manager, Fay Hasnip, notes a growing appetite for plant-rich products among plant-based shoppers and flexitarians alike. With this in mind, Tesco is offering its "finest ever plant-based offering" for the festive season to cater to a wide range of dietary preferences and provide options that will surprise and delight all guests at the Christmas dinner table.